SERVICE PROCESS CONFIGURATIONS IN ELECTRONIC RETAILING: A TAXONOMIC ANALYSIS OF ELECTRONIC FOOD RETAILERS
نویسندگان
چکیده
منابع مشابه
Service-Process Configurations in Electronic Retailing: A Taxonomic Analysis of Electronic Food Retailers
Service-processes of electronic retailers are founded on electronic technologies that provide flexibility to sense and respond online to the dynamic and complex needs of customers. In this paper, we develop a taxonomy of service-processes in electronic retailing and demonstrate their linkage to customer satisfaction and customer loyalty. The taxonomy is grounded in a conceptual classification s...
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ژورنال
عنوان ژورنال: Production and Operations Management
سال: 2009
ISSN: 1059-1478
DOI: 10.1111/j.1937-5956.2002.tb00184.x